The Senior Marketing Executive is to initiate, produce and co-ordinate marketing material, strategies, and direction for the Resort, maximising sales, marketing, and promotional opportunities. This role is a hybrid role (two days working from home) and has the flexibility to work from our Sydney location (Chatswood) .  

You will be responsible for: 

• In partnership with DOSM develop marketing plan and campaigns to drive brand awareness, customer acquisition, and loyalty.
• Manage the resort's digital presence across various platforms including website, social media channels, email marketing.
• Create content and collateral including, social media posts to engage with the target audience and showcase the unique offerings of Daydream Island Resort and Living Reef.
• Communicate to key stakeholders and regular reporting including campaign metrics using relevant analytical tools
• Manage all customer review platforms and responses
• Review and update various external platforms and manage imagery and content
• Writing and execute eDMs with offers monthly and adhoc/tactical offers
• Coordinate promotional activities, and partnerships to enhance the resort's visibility and attract new guests
• Manage relationships with external agencies, and partners to ensure the successful execution of marketing projects within budget and timelines.
• Stay updated on emerging trends, technologies, and best practices in the hospitality and tourism industry, and incorporate them into marketing strategies.
• Uphold the resort's brand standards and values in all marketing communications and initiatives

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